Published by Ricardo Alonso Maturana
27/10/2014
Dave Lloyd of ClickZ.com recently wrote, “People are becoming more sophisticated in their searching, using longer queries, more precise terms, and more contextual info in their queries. Clearly, there’s exponentially more content on the Web than there was even five years ago, and this means the needle-in-a-haystack science of algorithms must become more sophisticated in finding the most effective answers for queries. The expanding use of mobile and voice technologies are also changing how we search. We’ve arrived at a place where literal matching by itself isn’t good enough. In response, we’re moving toward a new normal: semantic search. It’s an idea that’s been in the works for a long time and was described by the Web’s creator Tim...